About

An AI-native production studio for agencies, brands and production companies.

Origin

Armiru — from the Latin ardor and mirum. Fire of wonder. Two words, one studio.

Craft

We create AI-generated visuals for commercials, music videos, and films.

Formats

TVC, OLV, OOH, DOOH, Music Videos, Films, Live Action + AI, Event Visuals. See the Services page for the full breakdown.

Tooling

We've built our own professional tooling, which was recognized by Tech.eu and covered in their article on 'must-watch' filmtech startups. Our in-house built tooling allows us to ship faster than studios stitching together public tools.

Founder

Run by Arseni Santashev, serial startup founder with the background on the production side of VFX — pitching, bidding, and developing projects with ad agencies and studios, including cost development on The Hitman's Bodyguard, creative development for Audemars Piguet, and a Marvel VFX vendor longlist.

How We Work
01
Brief
You share the task: product, timeline, and what needs to be delivered. We lock scope and move straight into production.
02
Execution
We produce the work end-to-end. Fast turnaround, controlled quality, no unnecessary back-and-forth.
03
Delivery
We hand off the final assets and all required files. Ready for your edit, grading, or direct use.
Contact

Have a brief? Let's talk.